ESSENTIALS OF MARKETING MANAGEMENT
Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actua...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2011
©2011 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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MARKETING MANAGEMENT 
Essentials of Marketing