ESSENTIALS OF MARKETING MANAGEMENT
Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actua...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill/Irwin
2011
©2011 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0078028787 |q paperback |
| 020 | # | # | |a 9780078028786 |q paperback |
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| 041 | 0 | # | |a English |
| 090 | 0 | 0 | |a HF5415.13 |b .M3634 2011 |
| 100 | 1 | # | |a Marshall, Greg W. |e author |
| 245 | 1 | 0 | |a ESSENTIALS OF MARKETING MANAGEMENT |c Greg W. Marshall, Mark W. Johnston |
| 264 | # | 1 | |a New York, NY |b McGraw-Hill/Irwin |c 2011 |
| 264 | # | 1 | |c ©2011 |
| 300 | # | # | |a 1 volume (various pagings) |b illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Johnston, Mark W. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449163 |
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MARKETING MANAGEMENT 
Essentials of Marketing