ESSENTIALS OF MARKETING MANAGEMENT

ESSENTIALS OF MARKETING MANAGEMENT

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actua...

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Bibliographic Details
Main Authors: Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill/Irwin 2011
©2011
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0078028787  |q paperback 
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041 0 # |a English 
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100 1 # |a Marshall, Greg W.  |e author 
245 1 0 |a ESSENTIALS OF MARKETING MANAGEMENT  |c Greg W. Marshall, Mark W. Johnston 
264 # 1 |a New York, NY  |b McGraw-Hill/Irwin  |c 2011 
264 # 1 |c ©2011 
300 # # |a 1 volume (various pagings)  |b illustrations  |c 29 cm 
336 # # |a text  |2 rdacontent 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today 
650 # 0 |a Marketing  |x Management 
700 1 # |a Johnston, Mark W.  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=449163 

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