ESSENTIALS OF MARKETING MANAGEMENT

ESSENTIALS OF MARKETING MANAGEMENT

Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actua...

Full description

Saved in:
Bibliographic Details
Main Authors: Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill/Irwin 2011
©2011
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today
Physical Description:1 volume (various pagings) illustrations 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0078028787
9780078028786

Similar Items