Broadcast/cable programming strategies and practices
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Belmont, Calif.
Wadsworth
1985
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| Edition: | 2nd ed |
| Series: | Wadsworth series in mass communication
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-44916 | ||
| 020 | # | # | |a 0534033539 |
| 090 | 0 | 0 | |a PN1992.55 |b .E18 1985 |
| 100 | 1 | # | |a Eastman, Susan Tyler |
| 245 | 1 | 1 | |a Broadcast/cable programming |b strategies and practices |c Susan Tyler Eastman, Sydney W. Head, Lewis Klein |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Belmont, Calif. |b Wadsworth |c 1985 |
| 300 | # | # | |a 529 p. |b ill. |c 25 cm |
| 490 | 1 | # | |a Wadsworth series in mass communication |
| 500 | # | # | |a Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.# |a Includes indexes. |
| 504 | # | # | |a Bibliography: p. [485]-513. |
| 650 | # | 0 | |a Radio programs |x Planning |
| 650 | # | 0 | |a Television programs |x Planning |
| 650 | # | 0 | |a Cable television |x Planning |
| 700 | 1 | # | |a Head, Sydney W. |y joint author |
| 700 | # | # | |a Klein, Lewis |c 1927- |y joint author |
| 700 | # | # | |a Eastman, Susan Tyler. |t Broadcast programming |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=44916 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Broadcast/cable programming strategies and practices