Broadcast/cable programming strategies and practices

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Bibliographic Details
Main Author: Eastman, Susan Tyler
Other Authors: Head, Sydney W., Klein, Lewis 1927-
Format: Book
Published: Belmont, Calif. Wadsworth 1985
Edition:2nd ed
Series:Wadsworth series in mass communication
Subjects:
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Description
Item Description:Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.# Includes indexes.
Physical Description:529 p. ill. 25 cm
Bibliography:Bibliography: p. [485]-513.
ISBN:0534033539