Broadcast/cable programming strategies and practices
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
Belmont, Calif.
Wadsworth
1985
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Edition: | 2nd ed |
Series: | Wadsworth series in mass communication
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.# Includes indexes. |
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Physical Description: | 529 p. ill. 25 cm |
Bibliography: | Bibliography: p. [485]-513. |
ISBN: | 0534033539 |