ABC's of relationship SELLING through service

ABC's of Relationship Selling through Service trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to cl...

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Bibliographic Details
Main Author: Futrell, Charles (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2011
Edition:11e
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Summary:ABC's of Relationship Selling through Service trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline
Physical Description:xxxii, 538 pages illustrations 26 cm
Bibliography:Includes bibliographical references(pages 525-538) and index
ISBN:0073404845
9780073404844