Social media marketing the next generation of business engagement
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| Format: | Book |
| Published: |
Indianapolis, Ind
Wiley Pub
2010
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| Series: | Serious skills.
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| Online Access: | Click Here to View Status and Holdings. |
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Table of Contents:
- Social business fundamentals
- Social media and customer engagement
- The new role of the customer
- Build a social business
- The social business ecosystem
- Run a social business
- Social technology and business decisions
- Social analyt
Social media marketing theories & applications