Social media marketing the next generation of business engagement
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Indianapolis, Ind
Wiley Pub
2010
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| Series: | Serious skills.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-448996 | ||
| 020 | # | # | |a 9780470634035 (paper/website) |
| 020 | # | # | |a 0470634030 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415.1265 |b .E927 2010 |
| 100 | 1 | # | |a Evans, Dave |d 1956- |
| 245 | 1 | 0 | |a Social media marketing |b the next generation of business engagement |c Dave Evans with Jake McKee |
| 260 | # | # | |a Indianapolis, Ind |b Wiley Pub |c 2010 |
| 300 | # | # | |a xix, 388 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Serious skills |
| 504 | # | # | |a Includes bibliographical references (p. 355-375) and index |
| 505 | 1 | # | |t Social business fundamentals -- |t Social media and customer engagement -- |t The new role of the customer -- |t Build a social business -- |t The social business ecosystem -- |t Run a social business -- |t Social technology and business decisions -- |t Social analyt |
| 650 | # | 0 | |a Internet marketing |x Marketing |
| 650 | # | 0 | |a Social media |x Marketing |
| 650 | # | 0 | |a Social marketing |
| 650 | # | 0 | |a Customer relations |
| 700 | 1 | # | |a McKee, Jake |
| 830 | # | 1 | |a Serious skills. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448996 |
| 964 | # | # | |c BOK |d P1 |
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Social media marketing theories & applications