Social media marketing the next generation of business engagement

Social media marketing the next generation of business engagement

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Bibliographic Details
Main Author: Evans, Dave 1956-
Other Authors: McKee, Jake
Format: Unknown
Published: Indianapolis, Ind Wiley Pub 2010
Series:Serious skills.
Subjects:
Internet marketing > Marketing
Social media > Marketing
Social marketing
Customer relations
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Evans, Dave  |d 1956- 
245 1 0 |a Social media marketing  |b the next generation of business engagement  |c Dave Evans with Jake McKee 
260 # # |a Indianapolis, Ind  |b Wiley Pub  |c 2010 
300 # # |a xix, 388 p.  |b ill.  |c 24 cm 
490 1 # |a Serious skills 
504 # # |a Includes bibliographical references (p. 355-375) and index 
505 1 # |t Social business fundamentals --  |t Social media and customer engagement --  |t The new role of the customer --  |t Build a social business --  |t The social business ecosystem --  |t Run a social business --  |t Social technology and business decisions --  |t Social analyt 
650 # 0 |a Internet marketing  |x Marketing 
650 # 0 |a Social media  |x Marketing 
650 # 0 |a Social marketing 
650 # 0 |a Customer relations 
700 1 # |a McKee, Jake 
830 # 1 |a Serious skills. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448996 
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