Social Media Playbook for Business reaching your online community with Twitter, Facebook, Linkedin, and more

• Main Author: Funk, Tom, 1965- (Author)
• Format: Book
• Language: English
• Published: Santa Barbara, California PRAEGER 2011; ©2011
• Subjects: Internet marketing; Social media > Economic aspects
• Online Access: Click Here to View Status and Holdings.
• Physical Description: x, 263 pages 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0313386269; 9780313386268

Social media can be an incredibly powerful marketing tool that brings a company or organisation huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans-or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media," "social networking," and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organisations that have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications," and combating the "what now?" factor