The dragonfly effect quick, effective, and powerful ways to use social media to drive social change

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Bibliographic Details
Main Author:	Aaker, Jennifer Lynn
Other Authors:	Smith, Andy 1968-, Adler, Carlye
Format:	Unknown
Published:	San Francisco Jossey-Bass 2010
Subjects:	Internet > Social aspects Social change > Political aspects Social responsibility of business > Political aspects Social entrepreneurship Internet marketing > Political aspects Social media > Political aspects
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.1265 \|b .A25 2010
100	1	#	\|a Aaker, Jennifer Lynn
245	1	4	\|a The dragonfly effect \|b quick, effective, and powerful ways to use social media to drive social change \|c Jennifer Aaker, Andy Smith ; with Carlye Adler
260	#	#	\|a San Francisco \|b Jossey-Bass \|c 2010
300	#	#	\|a xxv, 211 p. \|b ill. \|c 22 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Internet \|x Social aspects
650	#	0	\|a Social change \|x Political aspects
650	#	0	\|a Social responsibility of business \|x Political aspects
650	#	0	\|a Social entrepreneurship
650	#	0	\|a Internet marketing \|x Political aspects
650	#	0	\|a Social media \|x Political aspects
700	1	#	\|a Smith, Andy \|d 1968-
700	#	#	\|a Adler, Carlye
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448925
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