Innovation leaders how senior executives stimulate, steer and sustain innovation

Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not...

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Bibliographic Details
Main Author: Deschamps, Jean Philippe (Author)
Format: Book
Language:English
Published: Chichester, England Jossey-Bass 2008
Subjects:
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Summary:Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be
Physical Description:xxii, 433 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780470515242
0470515244