Innovation leaders how senior executives stimulate, steer and sustain innovation
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Chichester, England
Jossey-Bass
2008
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be |
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Physical Description: | xxii, 433 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9780470515242 0470515244 |