Exploring marketing research

Saved in:

Bibliographic Details
Main Author:	Zikmund, William G.
Other Authors:	Babin, Barry J.
Format:	Book
Published:	Australia Mason, OH Cengage Learning 2010
Edition:	10th ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-448847
020	#	#	\|a 9780324788440 (hardcover)
020	#	#	\|a 0324788444 (hardcover)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .Z54 2010
100	1	#	\|a Zikmund, William G.
245	1	0	\|a Exploring marketing research \|c William G. Zikmund, Barry J. Babin
250	#	#	\|a 10th ed
260	#	#	\|a Australia \|a Mason, OH \|b Cengage Learning \|c 2010
300	#	#	\|a xxii, 714 p. \|b ill. \|c 28 cm
500	#	#	\|a Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Babin, Barry J.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448847
964	#	#	\|c BOK \|d AP