Brains on fire igniting powerful, sustainable, word of mouth movements

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Bibliographic Details
Other Authors:	Phillips, Robbin
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons 2010
Subjects:	Word-of-mouth advertising Consumer satisfaction Business referrals
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5827.95 \|b .B73 2010
245	0	0	\|a Brains on fire \|b igniting powerful, sustainable, word of mouth movements \|c Robbin Phillips ... [et al.]
260	#	#	\|a Hoboken, NJ \|b John Wiley & Sons \|c 2010
300	#	#	\|a xxxiii, 184 p. \|b ill. \|c 23 cm
650	#	0	\|a Word-of-mouth advertising
650	#	0	\|a Consumer satisfaction
650	#	0	\|a Business referrals
700	1	#	\|a Phillips, Robbin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448759
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