ANALYTICS AT WORK Smarter Decisions, Better Results
Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
Harvard Business Press
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2021210104839 | ||
| 008 | 210310t20102010NYU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9781422177693 |q hardback |
| 020 | # | # | |a 1422177696 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD38.7 |b .D378 2010 |
| 100 | 1 | # | |a Davenport, Thomas H. |c 1954- |e author |
| 245 | 1 | 0 | |a ANALYTICS AT WORK |b Smarter Decisions, Better Results |c THOMAS H. DAVENPORT, JEANNE G. HARRIS, ROBERT MORISON |
| 264 | # | 1 | |a Boston, Mass |b Harvard Business Press |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xiii, 214 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. |
| 650 | # | 0 | |a Business intelligence |
| 650 | # | 0 | |a Decision making |
| 700 | 1 | # | |a Harris, Jeanne G. |e author |
| 700 | 1 | # | |a Morison, Robert |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448746 |
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