ANALYTICS AT WORK Smarter Decisions, Better Results
Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass
Harvard Business Press
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations-one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. |
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| Physical Description: | xiii, 214 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781422177693 1422177696 |
Business Analytics Text and Cases