Brand sense sensory secrets behind the stuff we buy

Brand sense sensory secrets behind the stuff we buy

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to...

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Bibliographic Details
Main Author: Lindstrom, Martin 1970- (Author)
Format: Book
Language:English
Published: London Philadelphia Kogan Page 2010
Edition:2nd edition
Subjects:
Senses and sensation
Advertising > Psychological aspects
Brand name products > Psychological aspects
Business names
Advertising > Brand name products
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