Brand sense sensory secrets behind the stuff we buy
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London Philadelphia
Kogan Page
2010
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Living brands collaboration + innovation = customer fascination