PRINSIP-PRINSIP KEUSAHAWANAN Pendekatan Gunaan

• Main Authors: Rosli Mahmood (Author), Azrain Nasyrah Mustapa (Author), Rosli Mohd Saad (Author), Mohamad Yusop Mohd Jani (Author), Norria Zakaria (Author), Syahrina Abdullah (Author), Ahmad Khairi Yahya (Author), Hee, Hoe Chee (Author), Shamsul Huda Abd. Rani (Author), Muhammad Shukri Bakar (Author), Shiza Sa'atar (Author), Lily Julienti Abu Bakar (Author), Habsah Bakar (Author)
• Format: Book
• Language: Malay
• Published: Singapore Cengage Learning 2010
• Edition: EDISI KEDUA
• Subjects: Entrepreneurship
• Online Access: Click Here to View Status and Holdings.

 This book is a continuation of the original book, entitled Basic Principles of Entrepreneurship, with two new titles added and more emphasis given to aspects of application and use. This book aims to introduce students to various dimensions of the process of developing a new business, expanding an existing business, or managing a business with effective planning and strategy. Is an entrepreneur born or made? This is a question that is always debated. However, many studies show that among students who take courses or receive education in the field of entrepreneurship, a number of them succeed in producing or running their own business at some point in their careers. And anyone who has the desire to become an entrepreneur will be more successful if he takes a course or programme that focuses on the field of entrepreneurship. Therefore, every student, whether they are interested or not in becoming entrepreneurs, will benefit from learning about the field of entrepreneurship through this book