MANAGERIAL ECONOMICS Foundations of Business Analysis and Strategy
The goal of Thomas and Maurice's Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York, NY
McGraw-Hill/Irwin
2011
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Edition: | TENTH EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | The goal of Thomas and Maurice's Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms |
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Physical Description: | xx, 747 pages illustrations 24 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 0073375918 9780073375915 |