Principles and Practice of Social Marketing An International Perspective
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, NY
Cambridge University Press
2010
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| Edition: | Fully updated ed. New international ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Social media marketing an hour a day