Principles and Practice of Social Marketing An International Perspective

Principles and Practice of Social Marketing An International Perspective

"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...

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Bibliographic Details
Main Authors: Donovan, Rob 1944- (Author), Henley, Nadine (Author)
Format: Book
Language:English
Published: Cambridge, NY Cambridge University Press 2010
Edition:Fully updated ed. New international ed
Subjects:
Social marketing
Online Access:Click Here to View Status and Holdings.
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