From brand vision to brand evaluation the strategic process of growing and strengthening brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Amsterdam
Butterworth-Heinemann
2010
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
From brand vision to brand evaluation the strategic process of growing and strengthening brands
