From brand vision to brand evaluation the strategic process of growing and strengthening brands
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| Format: | Unknown |
| Published: |
Amsterdam
Butterworth-Heinemann
2010
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| Edition: | 3rd ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous ed.: 2006 |
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| Physical Description: | xvi, 376 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1856177734 (pbk.) 9781856177733 (pbk.) |
From brand vision to brand evaluation the strategic process of growing and strengthening brands