From brand vision to brand evaluation the strategic process of growing and strengthening brands

From brand vision to brand evaluation the strategic process of growing and strengthening brands

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Bibliographic Details
Main Author: De Chernatony, L. Leslie
Format: Book
Published: Amsterdam Butterworth-Heinemann 2010
Edition:3rd ed
Subjects:
Trademarks
Brand name products
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous ed.: 2006
Physical Description:xvi, 376 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:1856177734 (pbk.)
9781856177733 (pbk.)

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