Services marketing an Asia-Pacific and Australian perspective

Services marketing an Asia-Pacific and Australian perspective

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This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services ma...

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Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul G. (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Frenchs Forest, N.S.W. Pearson Education Australia 2011
Edition:5th edition
Subjects:
Service industries > Marketing > Pacific Area
Service industries > Marketing > Australia
Customer services > Marketing > Pacific Area
Customer services > Marketing > Australia
Online Access:Click Here to View Status and Holdings.
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