Services marketing an Asia-Pacific and Australian perspective
This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services ma...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W.
Pearson Education Australia
2011
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| Edition: | 5th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781442517011 (pbk.) |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9989.A82 |b L68 2011 |
| 100 | 1 | # | |a Lovelock, Christopher H. |e author |
| 245 | 1 | 0 | |a Services marketing |b an Asia-Pacific and Australian perspective |c Christopher H. Lovelock,Paul G. Patterson, Jochen Wirtz |
| 250 | # | # | |a 5th edition |
| 264 | # | 1 | |a Frenchs Forest, N.S.W. |b Pearson Education Australia |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xx, 564 pages |b illustrations |c 25 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This new edition presents cutting-edge Services Marketing concepts and techniques in an Australian and Asia-Pacific context. The newly restructured strategic marketing framework provides instructors with maximum flexibility in teaching while guiding students into the competitive world of services marketing. Updated case studies demonstrate the latest concepts in services marketing within an even broader range of service applications in Australia, New Zealand, Asia, the Pacific and the rest of the world |
| 650 | # | 0 | |a Service industries |x Marketing |z Pacific Area |
| 650 | # | 0 | |a Service industries |x Marketing |z Australia |
| 650 | # | 0 | |a Customer services |x Marketing |z Pacific Area |
| 650 | # | 0 | |a Customer services |x Marketing |z Australia |
| 700 | 1 | # | |a Patterson, Paul G. |e author |
| 700 | # | # | |a Wirtz, Jochen |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=448225 |
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SERVICES MARKETING an Asia-Pacific and Australian perspective