The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

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Bibliographic Details
Main Author:	Sugiyama, Kotaro
Other Authors:	Andree, Tim
Format:	Book
Published:	New York McGraw-Hill 2011
Subjects:	Marketing > Management > Japan Advertising > Management Advertising agencies > Management > Japan
Online Access:	Click Here to View Status and Holdings.
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001	wils-447863
020	#	#	\|a 9780071748124 (hbk.)
020	#	#	\|a 0071748121 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF6181.D4 \|b S84 2011
100	1	#	\|a Sugiyama, Kotaro
245	1	4	\|a The Dentsu way \|b secrets of cross switch marketing from the world's most innovative advertising agency \|c Kotaro Sugiyama and Tim Andree
246	1	#	\|a 9 lessons for innovation in marketing from the world's leading advertising agency
246	#	#	\|a Nine lessons for innovation in marketing from the world's leading advertising agency
260	#	#	\|a New York \|b McGraw-Hill \|c 2011
300	#	#	\|a xxiv, 310 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management \|z Japan
650	#	0	\|a Advertising \|x Management
650	#	0	\|a Advertising agencies \|x Management \|z Japan
700	1	#	\|a Andree, Tim
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=447863
964	#	#	\|c BOK \|d AD
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