The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

The Dentsu way secrets of cross switch marketing from the world's most innovative advertising agency

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Bibliographic Details
Main Author: Sugiyama, Kotaro
Other Authors: Andree, Tim
Format: Book
Published: New York McGraw-Hill 2011
Subjects:
Marketing > Management > Japan
Advertising > Management
Advertising agencies > Management > Japan
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 310 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780071748124 (hbk.)
0071748121 (hbk.)

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