Branding your business promote your business, attract customers, build your brand through the power of emotion

Branding your business promote your business, attract customers, build your brand through the power of emotion

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Bibliographic Details
Main Author: Hammond, James 1952-
Other Authors: Hammond, James 1952
Format: Book
Published: London Philadelphia, PA Kogan Page 2011
Edition:Rev. ed
Subjects:
Senses and sensation > Management
Consumer behavior > Psychological aspects
Communication in marketing
Branding (Marketing) > Management
Brand name products > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008
Subtitle from cover
Physical Description:vii, 276 p. ill. 22 cm
Bibliography:Includes bibliographical references and index
ISBN:9780749462963 (pbk.)
0749462965 (pbk.)
9780749463021 (eBook)
0749463023 (eBook)

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