THE NEW HANDSHAKE Sales Meets Social Media

THE NEW HANDSHAKE Sales Meets Social Media

The coauthors, Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. Then it goes on to describe each...

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Bibliographic Details
Main Authors: Curtis, Joan C. 1950- (Author), Giamanco, Barbara (Author)
Format: Book
Language:English
Published: Santa Barbara, California PRAEGER 2010
©2010
Subjects:
Social media
Selling
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The coauthors, Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. Then it goes on to describe each social network, explain how they work, and create a road map for a social media sales strategy, including how to empower salespeople to overcome their resistance to change
Physical Description:xv, 204 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780313382710

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