This Is PR THE REALITIES OF PUBLIC RELATIONS
Suitable for the beginning student or the experienced public relations practitioner, this book covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Boston
Wadsworth Cengage Learning
2010
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Edition: | Tenth Edition |
Series: | Cengage advantage books
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Newsom, Doug |e author |
245 | 1 | 0 | |a This Is PR |b THE REALITIES OF PUBLIC RELATIONS |c Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg |
250 | # | # | |a Tenth Edition |
264 | # | 1 | |a Boston |b Wadsworth Cengage Learning |c 2010 |
264 | # | 4 | |c ©2010 |
300 | # | # | |a xii, 414 pages |b illustrations |c 26 cm |
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490 | 1 | # | |a Cengage advantage books |
504 | # | # | |a Includes bibliographical references (pages. [355]-375) and index |
520 | # | # | |a Suitable for the beginning student or the experienced public relations practitioner, this book covers the world of public relations with an emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects of public relations |
650 | # | 0 | |a Public relations |
700 | 1 | # | |a Turk, Judy VanSlyke |e author |
700 | 1 | # | |a Kruckeberg, Dean |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=447028 |
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