Strategic management competitiveness and globalisation

• Other Authors: Hanson, Dallas
• Format: Book
• Published: South Melbourne, Vic. Cengage Learning 2011
• Subjects: Industrial management; Competition; Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xxix, 592 p. ill. (some col.) 26 cm
• Bibliography: Includes glossary and index
• ISBN: 9780170186285; 0170186288

Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 4th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. Recognising the importance of relating theory to practice, Strategic Management: Competitiveness and Globalisation 4e provides 13 new case studies and a raft of online cases supported by a case matrix.