Corporate Level Strategy Theory and applications

Corporate Level Strategy Theory and applications

In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions: 1. Why are some companies high...

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Bibliographic Details
Main Author: Furrer, Olivier (Author)
Format: Book
Language:English
Published: Abingdon, Oxon Routledge 2011
Subjects:
Diversification in industry > Management
Industrial management
Strategic planning
Online Access:Click Here to View Status and Holdings.
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520 # # |a In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions: 1. Why are some companies highly specialized, while others embrace a wide range of products, markets and activities? 2. What is the link between scope and performance? 3. What can we say about the management of multi-business firms in terms of structure, management systems and leadership? Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students. 
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650 # 0 |a Strategic planning 
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