PRINCIPLES OF MARKETING A GLOBAL PERSPECTIVE

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Hon-Ming, Oliver Yau (Author)
Format:	Book
Language:	English
Published:	Singapore Prentice Hall/Pearson Education South Asia 2009
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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