PRINCIPLES OF MARKETING A GLOBAL PERSPECTIVE

PRINCIPLES OF MARKETING A GLOBAL PERSPECTIVE

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author), Ang, Swee Hoon (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Hon-Ming, Oliver Yau (Author)
Format: Book
Language:English
Published: Singapore Prentice Hall/Pearson Education South Asia 2009
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvii,670 pages colour illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9789810679521 (paperback)
9810679521 (paperback)

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