Marketing strategy

Marketing strategy

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Bibliographic Details
Main Author: Ferrell, O. C.
Other Authors: Hartline, Michael D.
Format: Unknown
Published: Australia South-Western Cengage Learning 2011
Edition:5th ed
Subjects:
Marketing > Management
Marketing > Management > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiiI, 743 p. ill. 26 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780538467384 (pbk.)
053846738X (pbk.)

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