Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers

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Bibliographic Details
Main Authors:	Michaelson, Gerald A. (Author), Michaelson, Steven (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill 2004
Subjects:	Sunzi > 6th cent. B.C. > Sunzi bing fa Marketing
Online Access:	Click Here to View Status and Holdings.
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245	1	0	\|a Sun Tzu Strategies for Marketing \|b 12 Essential Principles for Winning the War for Customers \|c Gerald A. Michaelson with Steven W. Michaelson
246	3	0	\|a Strategies for marketing
264	#	1	\|a New York \|b McGraw-Hill \|c 2004
300	#	#	\|a xi, 244 pages \|b illustrations \|c 23 cm
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338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
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650	#	0	\|a Marketing
700	1	#	\|a Michaelson, Steven \|e author
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