Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index |
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Physical Description: | xi, 244 pages illustrations 23 cm |
ISBN: | 9780071427319 (paperback) 0071427317 (paperback) |