Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers

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Bibliographic Details
Main Authors: Michaelson, Gerald A. (Author), Michaelson, Steven (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2004
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Description
Item Description:Includes index
Physical Description:xi, 244 pages illustrations 23 cm
ISBN:9780071427319 (paperback)
0071427317 (paperback)