Marketing by the numbers how to measure and improve the ROI of any campaign

Marketing by the numbers how to measure and improve the ROI of any campaign

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Bibliographic Details
Main Author: Harden, Leland
Other Authors: Heyman, Bob 1948-
Format: Book
Published: New York Amacom-American Management Association 2011
Subjects:
Internet marketing > Case studies
Online Access:Click Here to View Status and Holdings.
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