Marketing by the numbers how to measure and improve the ROI of any campaign

Marketing by the numbers how to measure and improve the ROI of any campaign

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Bibliographic Details
Main Author:	Harden, Leland
Other Authors:	Heyman, Bob 1948-
Format:	Unknown
Published:	New York Amacom-American Management Association 2011
Subjects:	Internet marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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