Marketing by the numbers how to measure and improve the ROI of any campaign
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| Format: | Book |
| Published: |
New York
Amacom-American Management Association
2011
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 246 p. ill. 24 cm |
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| Bibliography: | Includes index |
| ISBN: | 9780814416204 |
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