Marketing the core
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York
McGraw-Hill/Irwin
2011
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-445040 | ||
| 020 | # | # | |a 9780078112065 |
| 020 | # | # | |a 0078112060 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .K452 2011 |
| 100 | 1 | # | |a Kerin, Roger A. |
| 245 | 1 | 0 | |a Marketing |b the core |c Roger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | # | # | |a 4th ed |
| 260 | # | # | |a New York |b McGraw-Hill/Irwin |c 2011 |
| 300 | # | # | |a xlix, 500 p. |b col. ill., col. maps |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Rudelius, William |
| 700 | # | # | |a Hartley, Steven William |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=445040 |
| 964 | # | # | |c BOK |d AP |
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Marketing the core