Marketing the core

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Rudelius, William, Hartley, Steven William
Format: Book
Published: New York McGraw-Hill/Irwin 2011
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xlix, 500 p. col. ill., col. maps 28 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780078112065
0078112060