Marketing the core
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
New York
McGraw-Hill/Irwin
2011
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Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xlix, 500 p. col. ill., col. maps 28 cm |
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Bibliography: | Includes bibliographical references and indexes |
ISBN: | 9780078112065 0078112060 |