Marketing Management Knowledge and Skills

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maint...

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2011
Edition:Tenth Edition
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Marketing management knowledge and skills by Peter, J. Paul

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Marketing management knowledge and skills by Peter, J. Paul

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