Marketing Management Knowledge and Skills
Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maint...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
2011
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management knowledge and skills 
Marketing management knowledge and skills