Marketing Management Knowledge and Skills

• Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill Irwin 2011
• Edition: Tenth Edition
• Subjects: Marketing > Management; Marketing > Case studies > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xviii, 830 pages illustrations 27 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780073530055; 0073530050

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout