Marketing

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Bibliographic Details
Main Author: Grewal, Dhruv
Other Authors: Levy, Michael 1950-
Format: Book
Published: New York McGraw-Hill/Irwin 2012
Edition:3rd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xliii, 673 p. ill. (chiefly col.), maps 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780078028830 (alk. paper)
0078028833 (alk. paper)