Consumer Behavior Knowledge for Effective Sports and Event Marketing
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application o...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Psychology Press
2011
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Sport & even marketing Nigel Pope, Doug Turco
