Consumer behavior
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Education/Prentice Hall
2010
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| Edition: | 10th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, 518 p., [55] pages illustrations (some colour) 29 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780135053010 0135053013 |
Consumer Behavior