EVENTS MANAGEMENT
Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments an...
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Other Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Wallingford, Oxfordshire
CABI
2010
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Series: | CABI tourism texts
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, while also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field. |
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Physical Description: | xvii, 252 pages illustrations 25 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9781845936822 1845936825 |