Basic marketing research a decision-making approach

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Bibliographic Details
Main Author:	Malhotra, Naresh K.
Format:	Book
Published:	Upper Saddle River, NJ Prentice Hall 2009
Edition:	3rd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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001	wils-444117
020	#	#	\|a 9780135024140
020	#	#	\|a 0135024145
040	#	#	\|a ITMB
090	0	0	\|a HF5415.2 \|b .M35 2009
100	1	#	\|a Malhotra, Naresh K.
245	1	0	\|a Basic marketing research \|b a decision-making approach \|c Naresh K. Malhotra, Mark Peterson
250	#	#	\|a 3rd ed
260	#	#	\|a Upper Saddle River, NJ \|b Prentice Hall \|c 2009
300	#	#	\|a 671 p. \|b col. ill. \|c 28 cm
500	#	#	\|a "Pearson International edition"--Cover
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=444117
964	#	#	\|c BOK \|d SR