Basic marketing research a decision-making approach
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| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2009
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Pearson International edition"--Cover |
|---|---|
| Physical Description: | 671 p. col. ill. 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780135024140 0135024145 |
Basic marketing research a decision-making approach