Sports marketing

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Bibliographic Details
Main Author: Fullerton, Sam
Format: Book
Published: Boston McGraw-Hill Irwin 2010
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 670 p. ill. 27 cm
Bibliography:Includes bibliographical references and index
ISBN:9780073381114 (alk. paper)
007338111X (alk. paper)